Are you using Social Media in favor of your organization or company? If not, then you’re definitely missing a potentially great opportunity!

Nowadays, Social Media is the cheapest and easiest way of promoting a company. Every hour, more and more people are entering the smartphones world. This means that the access to Social Media platforms is getting a lot easier and more direct.

However, this doesn’t mean that all companies and organizations use Social Media effectively. Will you make the change? Which are the reasons why you should go for it? Why do you need to be one of the organizations that use this amazing tool?

Reach more people

No matter what your occupational area or target group is, there is at least one social media platform you can use to get closer to your goal. As everything gets connected, how could you be left behind? Distinguish your audience, find the path to get close to your customers, let them follow you through their favorite gadget; their smartphones.

Inform while being creative

The social media world gives you this amazing opportunity to communicate with your audience in a completely different way. You can instantly share information about your organization in more creative means, such as infographics, gifs, photos and videos and keep your followers updated in an interesting way.

Know your customers

Interacting with your followers is another important aspect of Social Media. You can ask their opinion about anything, get feedback, get to know what they like and what they don’t. You can even ask about new ideas or organize a crazy campaign to help your organization understand how its customers act.

Create a relationship

Your customers can become your lovers. Let them think more often about what you can offer them, give them the reasons “why”, show them “how” and they will get “what” you give to them. Let your company be more visible, give to your audience and then you can expect something back. Connect their emotions to your services or products, and is there a better way of doing that than using Social Media?

Now you have the reasons. So what are you waiting for? Stay tuned for more tips on how to get the most out of the social media world.

The post Why use Social Media professionally? appeared first on BadFive.

There are a lot of questions you need to answer before you get started on YouTube, like: What camera should you use? Does sound quality really matter? What video editing software gets the job done?

Felix Kjellberg ( a.k.a PewDiePie) has the most subscribed channel on YouTube with more than 56 million subscribers. He recently made a video where he explains how to get started on YouTube, from his perspective of course.

The key points taken from his video are:

Equipment

Don’t spend money on equipment. It doesn’t have to be expensive at all. It takes practise to make good videos and it doesn’t hurt to get started with what you have. High quality is nice to have but it doesn’t automatically get you subscribers.

Budget setup according to Felix:
http://textuploader.com/don8z

Be original

If you do what everyone else does, your channel won’t grow. Do your own thing. Be different. It’s not until you make something different that your YouTube channel will really begin to grow. The beauty of YouTube is that there is always something different to watch.

All about Personality

“You need personality. People will find your video but they are not gonna stay unless they care about you as a person”

YouTube is all about personality. People stay subscribed on a channel and follow a YouTuber not only for his content but also because they care about who he is as a person.

Hobby and a Job

YouTube is a hobby and a job at the same time. You need to set your own pace and decide which part of the day will be dedicated to YouTube. Having an uploading schedule most certainly helps. Finally, you should try and separate YouTube with your personal life.

Market yourself

The hardest part of YouTube is to establish your first audience. That’s why seeking help when you’re getting started will make YouTube a lot more easier for you. Although getting help from other YouTubers might give you some initial subscribers, the only way to build your first audience is by making interesting content. Finally, don’t forget to market yourself using several methods if you really care about growing your channel.

Networks

Networks are useless for smaller channels. All they do is take a portion of your revenue without giving anything in return. You should probably stay away unless you get a really fair deal.

Lawyer Up

Get a lawyer before you sign up anything. This will help reduce the paperwork and keep you away from bad contracts but most importantly, you will know exactly what you are getting yourself into.

The full video

The post How To Get Started On YouTube according to Felix Kjellberg (PewDiePie) appeared first on BadFive.

Have you recently asked your gear-geek friend this question?

There are so many characteristics that can make you buy a specific DSLR model. Depending on how “professionally” you will use your new camera, more details will definitely matter for you. However, there are some basic features you should have a general knowledge about before buying your first DSLR camera. Check these 7+1 pieces of information below!

ISO

ISO is like the glasses of photography that make you see better in dark; the higher the ISO, the stronger the glasses. In both cases there is a cost and in photography it’s called “noise”. But that doesn’t mean we don’t need to have the chance for a bigger ISO choice! Find a camera with minimum ISO 6400 and have in mind that normally you have the choice to extend it.

Sensor

There are two types of sensors on DSLRs: CCD and CMOS. The first one produces photos of better quality with larger number of pixels and less noise, although it uses a lot more power. On the other hand, CMOS is cheaper and preserves the battery life, but its photos’ quality is lower and noise is more common. Of course you are not going to look for a camera based on its sensor, but it’s good to know about the two different types.

Megapixels

This might be the biggest myth around photography equipment. Comparing cameras by their number of megapixels is not representative, since what matters is the sensor size. DSLR cameras have bigger sensors than the point and shoot ones for example, which means their photo quality will be better even if they have the same megapixels value.

Weight & Screen

Usually the physical characteristics are not of high priority, but sometimes they are still important. Everyone wants to hold a light DSLR body, since adding the lens directly means adding more weight, you should have a second though about giving attention to its weight.

However, if the screen will be touch or articulated is not very high on the list – even though the last characteristic can let you take shots from more “weird” angles. Depending on the use of your new gear, set the priority of this extra little detail. 

Flash Options

The build-in flash is found in all DSLR models nowadays. What you should check is the range it covers, while using it. A “hot shoe” on your camera gives you the option to connect a remote or not external flash, for better results. Besides, photography is all about light and perspective.

Storage & Connectivity

SD/SDHC card is the standard storage type for a DSLR camera. Connectivity with a device through cable is also offered as an option for viewing photos and videos on another screen or just transferring them on a different device.

Yet, for the more demanding and the impatient ones, the quicker way of accessing your photos and videos is using Wi-Fi. Of course for now that’s a “luxury”, since not all DSLR bodies accommodate it and especially the entry level ones. 

Other Specifications

When looking at the specifications of a DSLR model you can find a lot of details. Some of them shouldn’t affect you since many models have similar functionality about specific features. Here are some of the characteristics and numbers you should pay attention to:

• Frame rate, expressing the speed of video/continuous shooting (fps, frames per second)
• Auto focus choices, number of focus points and related assistance
• Stereo microphone, for stereo sound in videos
• Shutter speed range, minimum is usually 1/4000 sec
• Movie size, usual maximum dimensions are 1920 x 1080

Some extra features available are the following:

• RAW+JPEG simultaneous recording
• Sensor cleaning/dust removal functionality
• Image stabilization

Last Piece of Advice

After doing a market research you will come across with the phrase “kit lens”. That’s the lens you can get while buying a DSLR body. Apart from the features of the latter, you should also choose a smart kit and leave the standard 18-55mm lens behind. Choose a different kit lens if you have a choice – one with bigger zoom or two different kit lenses as a package, as it will be cheaper than if you buy the lens on its own. 

Hopefully, now you are a little bit wiser about the DSLR features that are around and what you should have in mind. So, make the best choice for you and let the shooting begin!

The post How should my first DSLR be? appeared first on BadFive.